SMART SPECIALS
An easier, more effective way to do special offers at expos and trade shows.
“Smartphone-Action Special Offers” that use attendee “smartphone actions” to drive conversions and commerce for exhibitors and sponsors.
Attendees get special offers, exhibit booth promotions, onsite contacts, action buttons, images, display ads and more directly “on” their smartphones – without an app, website or login.
Attendee Comments
“Having all the special offers in one place on my phone is actually nice.”
“I could have used this last week at a conference.”
“I love the smartphone action buttons.”
Exhibitor/Sponsor Comments
“I’d rather put my special offers on attendee smartphones than social media.”
“Attendees are going to like this.”
“Wow! I thought it was an app.”
Event Leader Comments
“I’ve never seen anything like this.”
“It’s so clean and easy to use.”
“This would be perfect for green events.”
SMART SPECIALS
Tell us what you think?
Details on LinkedIn
See “On” Your Smartphone.
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SMART SPECIALS is created by David A. Knight, event leader for news media such as The New York Times, USA Today and The Philadelphia Inquirer.
© 2026 David A. Knight All Rights Reserved